What a Roofing SEO Campaign Looks Like When It Works

The Situation

A second-generation roofing company with great word-of-mouth but almost no Google presence: page 3 rankings, 12 reviews, and a website that took 9 seconds to load on mobile.

What We Did

Technical rebuild of the site foundation, Google Business Profile overhaul with a review engine (12 → 90+ reviews), dedicated service pages, and city pages for six surrounding towns.

Results

• Map Pack presence for "roofing companies [city]" within 5 months
• Organic leads grew from ~2/month to 20+/month by month 8
• First year of SEO returned roughly 6x its cost in closed jobs

The Situation

A restoration-focused roofer dependent on door-knocking after storms, with zero organic visibility for storm keywords and rising cost-per-lead from ads.

What We Did

Pre-built storm and insurance content hub, city-level storm pages across the Seacoast, rapid-response publishing protocol, and local-media link outreach after weather events.

Results

• Ranked top 3 for storm-damage keywords in 7 target towns before the winter season
• Post-storm weeks now produce 40–60 inbound calls without ad spend
• Blended cost per lead down 55% year over year

The Situation

An established commercial roofing contractor expanding beyond its home metro, facing entrenched competitors with decade-old domains in each new market.

What We Did

Separate commercial keyword architecture (TPO, EPDM, maintenance programs), authority campaign targeting industry publications, and market-by-market landing page rollout sequenced by competitive difficulty.

Results

• Page-one rankings for core commercial terms in 2 of 3 new metros within 12 months
• Inbound RFPs from property managers became the #1 source of new commercial bids
• Expansion supported without hiring additional sales staff