Local SEO & Google Map Pack
Own the Google Map Pack in every city you serve. Google Business Profile optimization, reviews, citations, and local landing pages built for roofers.
Learn more → SEO for Roofing Contractors · New Hampshire & Beyond
The Roofing SEO Company That Turns Rankings Into Revenue
Top Rankings is an SEO company built exclusively for roofing contractors. We put your company in the Google Map Pack and at the top of organic search for every city you serve, so your phone rings with estimate requests instead of tire-kickers. Our focus is revenue optimization: more booked jobs, higher average tickets, and business growth you can see on the schedule board.
No contracts pushed. No jargon. Just a clear picture of where you stand and what it takes to win.
28years of SEO experience
100%roofing-industry focus
1 per marketclient exclusivity
Why Roofing-Only SEO Wins
Generalist Agencies Learn On Your Dime. We Already Know Your Industry.
Most marketing agencies treat a roofer like a restaurant with shingles. They don't know that "roof repair" and "roof replacement" are completely different buyers, that storm season changes search behavior overnight, or that a single ranked keyword in Portsmouth can be worth six figures in contracts.
We do, because roofing SEO is all we do. Every campaign starts from a playbook already proven for roofing contractors: the exact keywords homeowners use, the content that convinces them, and the links Google trusts.
- Roofing keyword playbook: repair, replacement, storm, metal, flat, and commercial, all mapped and prioritized by job value.
- Seasonal strategy: content deployed ahead of ice-dam season and storm season, not after.
- Market exclusivity: we never work with two roofers in the same service area.
- Lead tracking, not vanity metrics: we report calls and estimate requests, not just rankings.
- 28 years of SEO: backed by Smile MEDIA, trusted by national brands.
Revenue-First SEO
We Optimize for Revenue Growth, Not Just Rankings
Rankings are the means. Revenue is the goal. Every campaign is built around four levers of revenue optimization and reported against them every month.
Revenue-Mapped Keywords
Every keyword gets a dollar value before it gets a page. A 30-search keyword that produces $15,000 replacements beats a 500-search keyword that produces $300 gutter cleanings, so budget flows to the searches that grow revenue, not traffic charts.
A Richer Job Mix
SEO lets you choose your work. We build pages and content that pull replacements, metal, storm, and commercial jobs, raising your average ticket and margins instead of filling the schedule with small repairs.
Market-by-Market Expansion
City pages open new territories without new offices. Win your home market, then expand outward town by town. It's the same growth path we're on ourselves, from New Hampshire across New England.
A Compounding Owned Asset
Ad costs rise every year; SEO's cost per lead falls as rankings mature. The pages, reviews, and authority you build become a business asset that keeps producing, and that competitors can't clone with a credit card.
What We Do
Eight Roofing SEO Services. Every Ranking Factor Covered.
Google ranks roofers on three things: relevance, proximity, and authority. Our eight core services systematically build all three.
Roofing Keyword Research
We map every keyword a homeowner types between "roof leak" and "signed contract," then build your site around the ones that produce jobs, not just traffic.
Learn more →On-Page SEO for Roofing Websites
Service pages, city pages, title tags, internal links, and schema markup engineered so Google understands exactly what you do and where you do it.
Learn more →Roofing Content Marketing
Cost guides, material comparisons, and storm-damage content that ranks, builds trust, and turns researching homeowners into booked estimates.
Learn more →Link Building for Roofers
Authority-building backlinks from home-improvement publications, local news, suppliers, and industry directories, no spam, no shortcuts.
Learn more →Technical SEO Audits
Site speed, crawlability, mobile UX, and Core Web Vitals. We fix the invisible problems that keep good roofing sites off page one.
Learn more →Roofing Website Design
Fast, conversion-focused roofing websites built to rank from day one, with estimate forms, project galleries, and city pages baked in.
Learn more →AI Search Optimization
Get recommended when homeowners ask ChatGPT, Perplexity, or Google AI Overviews for a roofer. We build the signals AI systems read and monitor the answers in your market.
Learn more → Our Process
From Invisible to Unavoidable in Five Steps
Deep-Dive Audit & Market Analysis
We audit your website, Google Business Profile, reviews, and backlinks, then do the same for the three competitors currently taking your calls. You get the findings whether you hire us or not. Start with the free audit.
Keyword & Revenue Mapping
Using our roofing keyword research process, we map every search in your market to a job type and dollar value, so we chase the keywords that fill your schedule, not your analytics.
Foundation: Site, Pages & Profile
We fix technical issues, build out service and city pages, and optimize your Google Business Profile: the foundation every ranking sits on.
Authority: Content & Links
Month over month we publish content homeowners actually search for and earn backlinks from sites Google respects. This is what separates page one from page three.
Report, Refine, Expand
Every month you see rankings, traffic, calls, and leads in plain English. As markets are won, we expand: new cities, new services, new revenue. See what that looks like in our case studies.
Transparent Pricing
Plans Built Around the Size of Your Market
No hidden fees, no 12-month lock-ins. Just a plan matched to how competitive your market is and how fast you want to grow.
Local Roofer
$2,000/month
For roofing companies that want to dominate their home city and surrounding towns.
- Google Business Profile optimization & management
- On-page SEO for core service pages
- Up to 10 primary keyword groups
- Local citation building & cleanup
Most Popular
Regional Contractor
$7,000/month
For established roofers competing across multiple cities or a full state.
- Everything in Local Roofer
- Advanced on-page optimization & site architecture
- City landing pages for every service area
- Scalable link building campaigns
Market Leader
$9,000/month
For roofing brands that want the #1 spot in high-competition markets, and intend to keep it.
- Everything in Regional Contractor
- Dynamic on-page optimization with continuous adjustments
- Full-scale, high-authority link acquisition
- Strategic keyword analysis & dynamic grouping
Where We Work
New Hampshire First. New England Next.
We're headquartered in Exeter, NH, which means we know the difference between ranking a roofer in Manchester's crowded market and owning an underpriced one like Derry. We know the ice-dam season, the nor'easters, the border-war with Massachusetts contractors, and the neighborhoods where the biggest jobs are.
Explore our New Hampshire roofing SEO hub for a city-by-city breakdown, or see all locations we serve.
The Complete Picture
What Makes a Great Roofing SEO Company?
If you're comparing roofing SEO companies right now, our guide to choosing a roofing SEO agency goes deep. Here's the short checklist, the same one we'd give a family member shopping for an agency:
- Industry focus. Ask how many roofing clients they have and what percentage of their business is roofing. An agency splitting attention across dentists, lawyers, and roofers is re-learning your industry on your invoice.
- Local SEO depth. For roofers, the Google Map Pack drives more calls than every other channel combined. If an agency's pitch doesn't lead with your Google Business Profile, reviews, and citations, keep looking.
- Content that matches how homeowners buy. A homeowner with a leak searches differently than one planning a replacement next spring. Great agencies build content for every stage: emergency, research, and comparison.
- Real links, earned honestly. Cheap directory blasts get roofing sites penalized. Ask to see examples of links they've actually earned for contractors.
- Reporting you can read. You should know every month how many calls and estimate requests SEO produced, not just "impressions are up."
- Exclusivity. If the agency also works for your competitor across town, whose calls are they optimizing for? We take one roofer per market, period.
Want to see how your current site measures up? Get a free roofing SEO audit: we'll grade your website, Google Business Profile, and backlinks against the top-ranked roofer in your market.
FAQ
Roofing SEO Questions, Answered Straight
What is a roofing SEO company?
A roofing SEO company specializes in getting roofing contractors to the top of Google, both the local Map Pack and the organic results. Unlike general marketing agencies, we work exclusively with roofers, so every strategy, keyword list, and content template is already proven in the roofing industry. Learn more about our roofing SEO services, or see how strategy changes with SEO for roofing contractors.
How much does roofing SEO cost?
Our plans start at $2,000/month for single-market roofers and scale to $9,000/month for companies competing in major metros or across multiple states. See full details on our pricing page, or read our guide to what roofing SEO costs and why.
How long does it take for a roofing company to rank on Google?
Most of our clients see measurable movement in 60–90 days and significant lead flow by month 4–6, depending on market competition. Manchester and Nashua take longer than Concord or Derry. We break down realistic timelines in this guide.
Do you only work with roofing companies in New Hampshire?
New Hampshire is our home market. We're based in Exeter and know every metro from Manchester to Portsmouth. We're expanding across New England, and we work with roofers nationwide remotely. See all locations we serve.
Is SEO better than paid ads for roofers?
They do different jobs. Ads stop the moment you stop paying; SEO compounds: the pages and reviews you build keep producing leads for years. Most roofers get the best cost-per-lead from SEO once rankings mature. We compare both honestly in Roofing SEO vs. PPC.
Will SEO help my roofing company show up in ChatGPT and Google AI Overviews?
Yes. AI assistants build their recommendations from the same signals SEO builds: rankings, reviews, Google Business Profile data, and mentions on trusted sites. There is no separate AI index to submit to, so the roofers being named by ChatGPT and AI Overviews are the ones winning the fundamentals. We explain exactly how it works in our AI search guide for roofers.
Do you offer any guarantee?
Yes. We put our commitments in writing. Read our SEO guarantee for exactly what we promise (and what no honest agency can promise).
Will you work with my competitor too?
No. We enforce market exclusivity: one roofing client per service area. If we're ranking you in Manchester, we won't take another Manchester roofer. That's only possible because we're a niche agency, and it's a big part of why our campaigns work.
Find Out Why Your Competitors Outrank You
Get a free, no-obligation roofing SEO audit. We'll show you exactly where your website stands, what's holding it back, and what it would take to own page one in your market.
Get My Free Roofing SEO Audit