An SEO Team That Chose One Industry: Yours
Top Rankings is the roofing-focused practice of Smile MEDIA, a digital agency that has been ranking businesses on Google since 1998, from local companies to national brands. We took everything that experience taught us and pointed all of it at one industry: roofing.
Why We Niched Down
After enough years in SEO, a pattern becomes impossible to ignore: the agencies that win are the ones that stop being generalists. Every industry has its own search behavior, its own seasonality, its own buyer psychology. An agency serving forty industries re-learns those lessons on every new client's budget. An agency serving one industry starts every campaign on lap two.
Roofing was the natural choice. It's local, it's competitive, the ticket sizes make SEO math work beautifully, and it's full of hardworking companies being sold garbage marketing. The $500/month SEO package problem is worse in roofing than almost anywhere. We wanted to be the other option.
Why New Hampshire First
Because it's home. We're based in Exeter, and our home-state market knowledge is a genuine competitive input: we know that Derry is underpriced and Nashua is a border war, when the ice-dam surge hits, and which towns a Seacoast crew can realistically serve. As we expand across New England and beyond, we build that same depth market by market, never spreading thinner than our knowledge. See where we work.
How We Work
- One roofer per market. Our exclusivity rule isn't marketing. It's structural. You can't honestly optimize two competitors for the same three Map Pack spots. Ever. It's in the guarantee.
- Revenue over rankings. Rankings are the means; booked estimates are the goal. Our keyword research starts from job value, and our reports count calls and leads, not just positions.
- Honesty about timelines and limits. SEO takes months. Nobody controls Google. Cheap shortcuts get sites penalized. We'd rather lose a prospect with the truth than win one with a promise we can't keep. The whole philosophy is written up in our timeline guide.
- You own everything. Website, content, profiles, analytics, all built in your accounts, yours if you ever leave.
The Team Behind It
Being part of Smile MEDIA means clients get a niche agency's focus with a full-service agency's bench: senior strategists, writers, developers, and outreach specialists who have ranked businesses in markets far harder than roofing, now running the playbook refined across our eight roofing services and documented in our case studies.
Meet the CEO
Sheyne Branconnier
CEO, Top Rankings · Owner, Smile MEDIA
Sheyne has been building businesses on the internet since before most companies knew they needed a website. He co-founded Northeast Internet Publishing in Portsmouth in 1995 to build early e-commerce applications, spent 14 years running a Seacoast cloud services provider that was acquired in 2015, and founded Smile MEDIA in 2011. Top Rankings points those three decades of sales, marketing, and web development experience at a single industry: roofing.
He studied Business Management and Natural Resource Economics at the University of New Hampshire and has spent his whole career within an hour of our Exeter office. That grounding is baked into how we work: the markets we rank roofers in are towns Sheyne has lived and worked in his entire adult life.
Away from a screen he heads for the water. He sails the Seacoast, co-founded New England Superior Oyster in Dover, and spent three years volunteering on oyster restoration efforts in Great Bay with the Coastal Conservation Association of New Hampshire.
Talk to People Who Speak Roofing
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